He is in charge of making English flag-carrier British Airways one of the most loved brands in the world. But how does he do it? I recently met up with BA's director of brands and customer experience Frank van der Post for a chat about the challenges ahead. Read the full interview
here (opens as a pdf-file in Danish)
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| Before arriving at British Airways, Frank van der Post was COO at Dubai-based hospitality-group Jumeirah. |